You’ve walked out of a store empty-handed, gotten frustrated with a website, or given up on a tedious checkout process before, so you know how bad customer experiences can cost you money.
In this five part blog post series, we will take a look at the ways using Blitz can save you money by helping you get ahead of website scalability problems before your customer has a bad experience with your application.
We will take a look at the some of the hazards that Blitz can help you proactively avoid, and also offer some solutions that will keep your revenue streams flowing instead of trickling to a stop right when your audience begins to grow. Load testing doesn’t have to be a burden. Blitz makes it easy to send mass amounts of scheduled traffic to your website or application to help you see how your app fairs under the most bone-crushing, load-bearing conditions.
In this five part series, we will cover:
- Introduction – Don’t Miss Opportunities to Reach Your Customers
- The Abandoned Cart
- Loss of Revenue
- Bad User Experience
- Brand Reputation
Throughout this blog series, we will cover these topics more in-depth to show you how seemingly small problems can have a negative impact across your site, and how a little proactive load-testing can help troubleshoot those problems before your customers have to experience them. Anything from buttoning up your checkout process to maximize cart conversion, to ensuring your customers have a stellar encounter with your brand when they visit your site, the Blitz team wants to help you make the most of your web presence and keep your customers happy by giving you the tools to test the limits of your website’s performance.
The ingredients to a good customer experience: a good first impression, an easy to navigate site, building trust, providing security, presenting a well-oiled machine, and now, offering a seamless web app experience. Though technology has advanced, customers essentially care about the same qualities. They just experience them in different ways.
Imagine taking a car to market without testing its performance, its durability, its ability to take tight turns, or stop on a dime. What if its safety features weren’t suitable to protect people in accidents? What if the car began to fall apart the first time it hit a bump in the road? What if the car salesman can’t get the engine to start on the showroom floor? Will the customer stick around? Suppose he gets the car running, and the customer notices the car has some small flaws during the test drive? Will people buy this car? And suppose they do, and the first wave of people to buy the car quickly begin to realize they’re having a terrible experience with their purchase. What will they say about your car when people ask? How much will you lose on the showroom floor before people even walk out of the dealership? How much will you tarnish your brand’s reputation by not testing the vehicle’s performance before it hits the market?
Web apps are the same way. Neglecting the load-testing phase before going to market possesses all of the same types of pitfalls as failing to test the performance or safety of a car. We know your app has solid potential, and your customers want all the benefits that it provides, but simple scalability and performance issues will keep them from pulling the trigger. They will keep them looking at your competitors, and they will keep them from trusting you to deliver your services in exchange for their hard-earned cash. Don’t let poor scalability or performance be the reason you lose out on customers.
You’ve done the legwork to get your app this far, use Blitz to take it to the next level. Visit www.blitz.io and sign up for a 14 day free trial.