So you chose not to load test your site before it was pushed live, it gets swamped with website traffic, and now your application is down for seconds, minutes, hours, days… and you have paying customers trying to access your site. What do you do? Each minute the site is down, slow or working incorrectly, you’re losing money. A reaction to a negative experience takes substantially more time and money than proactively load testing your site to spot potential issues before they are customer-facing.
No one likes losing revenue. Most people don’t even like talking about the possibility of losing revenue, but it’s a serious issue you will need to address for the success of your Website or App. Everyone holds on tight to their dollars, including your customers. One way to help them hand those dollars to you, is to make sure everything that your Website or Application offers- delivers, up to, or above the level your customer expects. This means seamless checkout experiences, fast load times, outages and network failures that are as common as unicorns… you get the picture.
No matter how big your site becomes, no matter how outrageously popular your app gets, no matter how many people barrage your site at once, you must have a seamless user experience. Your users are very busy people. They have other things to do besides wait around until your app works. If you want what’s in their wallet, make it easy for them to give it to you. Make sure your site and services are always available, and always make sure you deliver on your promises, quickly.
A study conducted by Tagman referencing statistics provided by the Aberdeen Group indicates that just one second delay in page load can cause a 7% loss in customer conversions. Your app loads instantaneously when you boot it up, so what do you have to worry about, right? Wrong. Your customers will (hopefully) be visiting your site in droves. Does your site load instantaneously when that sneaky force of scalability is in play? How can you know?
That’s where website load-testing comes in handy, before you find out the hard way that your app doesn’t scale so well. You, as a developer, need to know that your app is ready to deliver its content quickly when hundreds, or thousands of users are trying to access it. Blitz will help you simulate exactly that kind of activity.- Up to 200,000 users to be exact. By pretending to be a mob of your expected user base, Blitz will effectively show you how your website performs in real-world conditions, helping you determine where your website is strong and where it needs work. You can do this kind of testing before or after revenue dollars are on the line, but test you must.
Testing your site before you go live is a strategic move to ensure you are prepared for the market you are trying to reach. Every customer that gets impatient, frustrated, turns around and leaves is money you could have in your pocket. In the online market, if you can’t provide the customer with a consistent experience, you can wave goodbye to that revenue. But it doesn’t have to be that way…
Develop a winning strategy using Blitz’ load-testing platform that will help you attain speed and scalability. Don’t sacrifice your revenue to those extra seconds in load time.
Now that you know how much you have to gain, come back for the next part of the series; and, be sure to visit www.blitz.io to sign up for a 14 day free trial!
Load Testing Too Late: Bad User Experience (Part 4 of 5)