Black Friday giving your app a black eye? Are you worried that the surge of crazed holiday shoppers won’t be able to access your content? And maybe even take their hard earned dollars elsewhere because of a scaling issue? Don’t miss out!
The Time To Prep Your Site For The Next Wave Of Shoppers Is Now
We don’t need to tell you, we’re sure you already know: Black Friday has been increasingly a bigger and bigger online shopping event with each passing year, and it doesn’t look like it’s going to let up anytime soon. All the more reason you should batten down the hatches on your online apps to ensure their durability when they need to scale.
Many online merchants and content providers find themselves overwhelmed by the amount of visitors to their site during these peak shopping periods to the detriment of their app’s performance, and reputation. A few extra hits, and now their app is goin’ down.
So How Do You Get Your App Back In The Ring?
Run a lengthy rush with at least 5x the normal number of expected users. This ensures your app can handle the expected, and the unexpected this holiday season. Surprise customers are great, but not if you miss out on delivering to them because they crashed your site.
You have a normal number of visitors that regularly hit your site, and you may be expecting a bit of a spike in traffic this holiday season. The first step is getting your app up to the lightweight standards of your expected, every day activity. If your app can’t handle that, we shudder to think what will happen if your marketing team is successful in promoting your app to new/current users.
So you are expecting a little bit more traffic… but what if there’s a successful ad campaign or promotion that brings an unprecedented amount of visitors to your site? Are you ready for that? Don’t let a downpour of unexpected visitors catch you off guard. Stay on your toes, and load test for numbers that are significantly above the amount of visitors you expect.
Training Your App For The Holidays
Your app needs some practice. It needs to go to some sparring matches before it tries to throw down with the big holiday numbers. And for just such practice, you have at your disposal: load testing from the cloud.
What better way to mimic a holiday rush blasting servers than a pre-holiday Blitz Rush to iron out the wrinkles in your framework? If you’re using this year as a test run so you’ll be ready for next year, by then it will be too late. The web app and web consumer changes too quickly for that plan to work, so test now, test thoroughly, and get your app ready for Round 2.
Test, not only for the numbers, but also for the duration of high traffic periods. Handling X number of users for 1 minute can have very different results from handling X number of users for 24 hours.
Be thorough. Test generously, and get your app ready for the holiday Rush.